Campaign
Onitsuka Tiger × Street Fighter 6
Creative Direction & Producer
The video campaign for the Street Fighter 6 × Onitsuka Tiger collaboration, from concept through final delivery.
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human first.
future ready.
by design.
by j. scott
We believe human ingenuity, creativity and connection are what make great work possible. We use AI and emerging technology to expand what people can do, reduce repetitive work and make better use of time and resources.
Our approach keeps human judgment at the centre and unnecessary overhead out of the way, creating more room for the things only people can bring.
Wonder. Create. Connect.
berlin. chicago. tokyo.
selected work
Campaigns. Broadcast. Live events.
2 / 4
Rotation waits until visible
what we do
creative direction
Brand strategy, identity and design systems across physical and digital experiences.
- Brand strategy
- Visual identity
- Design systems
- UX & product
executive production
End-to-end production for commercial shoots, live events and experiential activations.
- Commercial shoots
- Live & broadcast
- Experiential
- On-site execution
operational design
Systems, workflows and infrastructure that help creative teams work and scale.
- Workflow design
- Tool stack design
- Process architecture
- Production systems
how we work
01
discovery
Understand your brief, context, constraints, and what success looks like. We ask the questions others don't.
02
direction
Propose strategy, concepts, creative thinking. Align before we execute. Principal-led from day one.
03
delivery
Execute, iterate, refine. Ship work that holds up. No busywork. No padding.
principal-led
You work with the founder, not a junior account manager. Every project gets strategic attention.
trusted associates
We scale with the right specialists when the project demands it. Quality over quantity.
outcome-focused
No busywork. No padding. We do the work. Results over process theater.
let's talk
No pitch decks. No SOWs. Just a conversation.
subscribe
you'll only hear from us when we have something to say. no spam. no noise. only signal.